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For more info click here!
"I wish I'd had this book when starting my business! I have read
many books on the topic of starting a Virtual Assistant business
over the years and can honestly say "Failure Is Not An Option" is
the most comprehensive handbook I've seen. Patty walks you through
every aspect of setting up and starting your VA business, including
examples and templates of important forms and documents. Throughout
the book, concrete examples make it easier to adapt the advice to
your own situation. If you set up your business as you work through
the book, you will have a solid business model and a jump-start on
landing your first client by the end. If you're serious about
starting a Virtual Assistant business, you need to get this book!
It's an investment you won't regret."
Cindy Opong President, Creative Assistants, President-Elect
2009-2010 IVAA, www.ivaa.org,
www.CreativeAssistants.com
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Why Do I Need SEO?
By Patty Benton
You’ve gone through the steps of setting up your business, getting
all your licenses and insurance in place and you’ve designed your
site or hired someone to design it for you…. Now, how do you get
people to your site or to choose your site over one of the millions
of others out there?
An effective working website is the most cost-effective advertising,
marketing, informational and promotional medium available to
businesses of any size. It’s imperative, especially as a small
business competing with larger businesses, to optimize your site for
search engines using keywords or keyword phrases. Most people don’t
look past (at most!) the third page of search engine results when
they’re searching for something online. Using search engine
optimization is the best way to get your site noticed by the search
engines.
By using good search engine optimization techniques for your website,
you can boost your rankings on search engines. There are many steps
to optimizing your site:
-
Knowing your online competition
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Picking out targeted keywords and phrases
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Submitting your site to search engines
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Rewriting and revising your content to make it the best it can be and
using your keywords and phrases in it
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Making sure you don’t have any “unethical” SEO items on your site
that may “blackball” your site from the search engines
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Using meta tags properly
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Making sure your site is properly designed and looking good
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Keeping on top of your site rankings and freshening your content to
bump your ratings even more
Now, you’ve researched where you want to be on search engines like
Google and Yahoo, but you still have no idea where to start? Look
into hiring an SEO guru to help you through the steps or do this part
for you. Most SEO gurus will ask for a list of keywords that they
will then optimize with keyword tools or help you research to make
sure that those are the best keywords for you to use.
Working with someone to achieve higher search engine rankings may
take up to several months. The initial part of the project will come
in the form of search engine submissions and meta tag keywords, plus
they will work with you for keyword-rich content on your sites. Then,
over the next few weeks/months, they should help you to track your
placement on the search engines and suggest other changes to bump
your ratings higher.
Search engine optimization is not a quick project… It takes research
and work. If your first try doesn’t reap the benefits you were
looking for, keep trying to redefine your niche/target keywords and
phrases. But, optimizing your site does work and is worth it in the
end.
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Sign up for courses
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FREE Workshop!
Squashing Your Fears
Whether
it’s fear of failure, fear of success or fear to take risks, you
can't accomplish your dreams without acknowledging and overcoming
those very real fears! Take the first step in overcoming your fears
by signing up for this complimentary workshop.
Whether your just starting out or been in business for awhile, you MUST
read more...
FREE Workshop!
Regaining Control of Your Time
This
new complimentary teleclass is aimed to help you understand how you
can achieve the coaching practice of your dreams while still having
time for the life of your dreams.
read more...
Individual Coaching
Not
everyone's missing piece fits perfectly in the puzzle, and sometimes you may
just need support and guidance on an individual level. We make this
affordable to all Virtual Assistants!
Read more...
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