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For more info click here!
"I wish I'd had this book when starting my business! I have read
many books on the topic of starting a Virtual Assistant business
over the years and can honestly say "Failure Is Not An Option" is
the most comprehensive handbook I've seen. Patty walks you through
every aspect of setting up and starting your VA business, including
examples and templates of important forms and documents. Throughout
the book, concrete examples make it easier to adapt the advice to
your own situation. If you set up your business as you work through
the book, you will have a solid business model and a jump-start on
landing your first client by the end. If you're serious about
starting a Virtual Assistant business, you need to get this book!
It's an investment you won't regret."
Cindy Opong President, Creative Assistants, President-Elect
2009-2010 IVAA, www.ivaa.org,
www.CreativeAssistants.com
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Simple Marketing Tips
By Patty Benton
Marketing is one of the most important
pieces of your business plan. Without marketing, people will not be able
to find what your business is about and all your wonderful services. So
how do you market? What’s the most important thing you can do to market?
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Set clear marketing goals for
yourself.
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Follow up your marketing. If you send
a letter via mail, don’t stop with just one. Marketing experts advise
you to send 6-9 pieces of advertisement before “giving up” on the
recipient.
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Decide who you want to market to. Are
you a realtor who wants to market to homeowners, reminding them of your
services? Are you a VA who works with realtors? What is your target
market? Once you decide, focus your marketing efforts on your target
market. Forget letting every Joe Brown know about your business.
Focus on weeding out those who would best benefit from your services,
and spend your marketing dollars on them.
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If you have an advertising budget,
research where you are spending your dollars. Who does that magazine
or newsletter reach? Make sure it is your target market.
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Track your advertising pieces. Give
each marketing piece a special code your target market needs to use to
redeem your “offered” special. This way you know where each
“potential” client heard of you. If you advertise in a newsletter for
6 months, and never get one bite, then you probably don’t want to
renew. But if you got 10 new clients, it’s a safe bet that this is a
great place to advertise.
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Follow up. Follow up is a VERY
important piece that many of us fall short on. You get a “maybe” or
“when I need your services, I’ll call” people. Those are warm leads.
They have shown interest, so don’t let them forget you. Set up a drip
email campaign and send them information that they would find useful.
This keeps you in their mind, without you becoming annoying. Another
great thing, pick up the phone every so often and call them up. Show
interest in their business, and they will remember you.
These are just a few important things
that every business owner needs to remember when creating a marketing
plan.
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FREE Workshop!
Squashing Your Fears
Whether
it’s fear of failure, fear of success or fear to take risks, you
can't accomplish your dreams without acknowledging and overcoming
those very real fears! Take the first step in overcoming your fears
by signing up for this complimentary workshop.
Whether your just starting out or been in business for awhile, you MUST
read more...
FREE Workshop!
Regaining Control of Your Time
This
new complimentary teleclass is aimed to help you understand how you
can achieve the coaching practice of your dreams while still having
time for the life of your dreams.
read more...
Individual Coaching
Not
everyone's missing piece fits perfectly in the puzzle, and sometimes you may
just need support and guidance on an individual level. We make this
affordable to all Virtual Assistants!
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