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"I wish I'd had this book when starting my business! I have read
many books on the topic of starting a Virtual Assistant business
over the years and can honestly say "Failure Is Not An Option" is
the most comprehensive handbook I've seen. Patty walks you through
every aspect of setting up and starting your VA business, including
examples and templates of important forms and documents. Throughout
the book, concrete examples make it easier to adapt the advice to
your own situation. If you set up your business as you work through
the book, you will have a solid business model and a jump-start on
landing your first client by the end. If you're serious about
starting a Virtual Assistant business, you need to get this book!
It's an investment you won't regret."
Cindy Opong President, Creative Assistants, President-Elect
2009-2010 IVAA, www.ivaa.org,
www.CreativeAssistants.com
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Two Important Keys for a
Successful Business:
Intergrity and Reputation
By Patty Benton
As a business owner and coach, I come across the issue of building
integrity and reputation on a daily basis. It is something I feel strongly
about, as who can build a business without integrity and a good
reputation. As business owners, we know that if we want repeat business
and referrals (both of which are the foundation of growing our business)
then we need to include integrity and reputation in everything we do. Now,
this may sound like common sense, but sometimes business owners forget
these 2 important key concepts and make a mistake. That one mistake, let’s
call it a step forward, can take their business back 20 steps. From time
to time, it may take them so far back that they won’t be able to recover
and their business will fold. So how can we, as business owners ensure
that we are continually moving forward in building our integrity and
reputation in a positive light? Actually, if we remember a few simple
“rules,” then we can continue to build and grow.
Rule 1- Always be timely.
I know, this sounds like common sense, but how many times have you been
told something, and it has not been carried through. For example, you
ordered a birthday present and it was promised you would receive it in 2
days (1 day before the birthday), and then not received it for 4 days. Now
you don’t have the gift to give because someone was not timely. This is a
simple example but I as a business owner live by this rule. In fact, if I
tell someone I will have their project to them by a certain time, I shoot
for 24 hours before. Why do I do this? What happens if I plan to send it
to them when it is due, but oops, my hard drive crashes? They don’t get
the project on time-even though it was finished in advance, and it puts
them behind. This does not help my integrity or reputation, and it will
probably affect if the client will do business with me again, or not.
Now, all of us understand that acts of God can interfere with our work or
we can make a mistake (after all, we are all human). It’s bound to happen
sometime. So what do we do?
Rule 2- Always be honest.
This is a hard rule to live by, because sometimes you are so ashamed of
your mistake, you don’t want to admit your foolishness. Let me share a
horrifying mistake I made that could have destroyed my business. I was
creating an e-book for a client. I found beautiful pictures which I
designed the cover with and added throughout the book. I sent the book to
her and she was delighted. The day before she was to send it to her
webmaster to get it added to her site, I happened to realize that the
pictures were not royalty free, which means we did not have permission to
use them. I could have pretended I didn’t know and let the book go on the
market and hoped that no one said anything about the pictures and my
client didn’t get in trouble. I didn’t do this. I embarrassingly relayed
my mistake to my client as soon as I discovered it (who is by the way,
still my client). Because I was honest, she was understanding. Now, do you
think I charged her to fix this mistake? See the next rule.
Rule 3- Always fix your mistakes immediately.
Do you charge for your mistakes to be fixed? Absolutely not! It is not
your client/customers fault that there was a mistake! How did I fix my big
mistake? I went and bought royalty free pictures (with my money). I then
redid the whole book (on my own time). I stayed up late that night and got
the book fixed and ready to go. My client did not have to pay out a dime
for my mistake. I took full blame and then went the extra step to fix the
mistake. This client has been with me for a year now, and continues to
refer me to everyone she comes across. We have a wonderful relationship,
that could have been ruined had I not followed Rule #2 and #3.
Now these are just 3 rules to help you along the way in your business.
There are many more things we must do to build our integrity and
reputation, but if you follow these 3 rules, you will not take those 20
steps backwards, but go 20 steps forward.
If you would like to see the book I did for my client, Kimberly Chastain,
you may visit her at
www.kimberlychastain.com and check out her newest book “Help, My
Preteen/Teenager is Driving Me Nuts!” If you have preteens/teenagers or
children who will eventually hit these stages, this is a fabulous book!
In the meantime, take the extra steps to grow your business by being an
honest, timely, and committed business owner!
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